Where influence
becomes impact.

About Us

  • Power of Partnership

    Power of Partnership

    Sway is a modern political shop built on connection, clarity, and charisma. Founded by Jeri Brooks and Odus Evbagharu, we help candidates, causes, and teams find their voice and lead with confidence.

    We believe power works best when it feels human. Our work blends storytelling, strategy, and authenticity to create campaigns that move.

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    Core Philosophy: Structure Wins

    At Sway, every partnership starts with three essentials: Structure, Resources, and Discipline. Structure gives a campaign its backbone, resources keep it moving, and discipline ensures the work stays focused and consistent. Without all three, even the best ideas lose their rhythm and we don’t do off-beat.

    If you’re ready to move in sync, we’re ready to lead the way.

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    What We Do: Strategy & Support

    General Political Consulting
    We guide campaigns and organizations through message development, field and communications strategy, and campaign structure. Our work is about more than winning. It’s about influence that lasts.

    Member & Staff Development Coaching
    We build the bench. Through tailored coaching, training, and strategy sessions, we help leaders, staffers, and teams sharpen their craft and strengthen their presence.

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    The SWAY Process: Three Phases to Victory

    Every campaign we take on moves through a deliberate rhythm of Discovery, Viability Review, and Partnership. Discovery helps us understand your story, community, and goals. Viability Review tests the structure, resources, and discipline needed to win. Partnership is where we align, execute, and move with purpose. Each phase keeps us sharp, intentional, and always in motion.

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Let’s Move Something

Whether you’re building a campaign, shaping a message, or coaching a team — let’s talk.

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The Founders

  • Oranssi founder Drew Weber

    JERI BROOKS

  • Oranssi project manager Jaya Dixon

    ODUS EVABAGHARU

What the Streets Have to Say…

  • "Sway is the space where strategy meets purpose; where data, storytelling, and community trust converge to shape a better future.”

    Mayor Pro Tem Martha Castex-Tatum
    District K | Houston,Texas

  • “They don’t chase headlines; they build leaders who can hold the mic when the spotlight finally hits.”

    Cy Fair Community Voices
    Greater Houston area’s Northwest corridor, Cypress

  • “Real influence isn’t loud — it’s consistent. It’s the quiet confidence that moves a room without raising a voice.”

    Sharon Watkins Jones
    Watkins Jones, LLC